Torrevieja concludes the Reggaeton Beach Festival to move towards new entertainment models that will expand the city's tourism projection.

Torrevieja City Council has decided not to extend its sponsorship contract with the organizing company of the Reggaetón Beach Festival (RBF), which ended on August 6th, thus closing a period that has brought great notoriety and thousands of young visitors to the city over the past few summers.

The Youth and Tourism departments have indicated that this decision responds to the municipal strategy of diversifying the summer cultural and musical programming, with the goal of reaching new audiences, especially young people, and promoting a calendar of events that has a tourist impact throughout the year.

In the words of the responsible councilors, Domingo Paredes and Rosario Martínez, “ Torrevieja must continue to grow with a diverse cultural offering that allows us to differentiate ourselves, strengthen our image as an open and dynamic city, and consolidate festivals that become national benchmarks.”

The governing team has emphasized that the city has the infrastructure, facilities, and tourism potential that place it on the map of Spain's major leisure and cultural destinations. In this regard, work is already underway on a new project for 2026, which will be announced shortly. This project will strengthen Torrevieja's position as a benchmark for organizing major events and continue the appeal of choosing the city as a summer destination for thousands of young people.

" We are convinced that the new phase we are embarking on will allow us to make a leap in quality and diversity, offering the residents of Torrevieja and those who visit us innovative, sustainable proposals capable of generating a greater economic and tourism impact," the Youth and Tourism Councilors concluded.