AGRED2023U

The project consists of a public awareness campaign to promote the correct separation of textile waste, encouraging its reuse and recycling and reducing its environmental impact.
Campaign objective
- Promote the separate collection of textile waste.
- Facilitate preparation for reuse.
- Reduce impropers in the remainder fraction.
- Promote the circular economy.
- Increase citizen participation.
- Raising public awareness about the importance of recycling.


Dissemination and awareness-raising actions
- Distribution of reusable bags.
- Multi-channel information campaign.
- Signage and urban displays.
- Actions in neighborhood associations.
- Direct information to the public.
Impact and sustainability
- Greater environmental awareness.
- Increase in the volume of textiles collected.
- Improvement of waste quality.
- Boosting the circular economy.

Key message
Textile waste is one of the types of waste that has grown the most in recent years. Properly separating used clothing allows us to extend its useful life, reduce waste, and lessen the environmental impact associated with the production of new raw materials. Every garment deposited in the appropriate container actively contributes to a more sustainable Torrevieja.

The campaign aims to raise public awareness to improve the separation of textile waste and strengthen participation in selective collection, providing clear guidelines for its correct disposal.
