ANIMAL IDENTIFICATION CAMPAIGN

Torrevieja City Council is launching an advertising campaign to promote pet identification. The goal of this campaign is to raise awareness about the importance of pet owners—canines, felines, and ferrets—respecting the obligation to identify their pets, thereby ensuring that if they get lost, escape, or run away in an emergency, they can be found and recovered and returned home to the people with whom they have an emotional bond.

This campaign also aims to promote the identification and sterilization of all cats over six months old, not only because it is legally required, but also to prevent these animals, which sometimes wander, escape, and get lost, from becoming part of a feline colony or contributing to the growth of the community cat population if they are not sterilized. Hundreds of cats arrive at the municipal shelter each year unidentified; many of them are strays who cannot return home to their human families.

Due to the large influx of tourists arriving in the city with their pets, we aim to raise awareness about the need for animals that have been identified in their country of origin to be registered in the Valencian Community database (RIVIA). This will ensure that if they get lost, the details of their owners are available so they can be notified of the pet's recovery and return home with them.

The full identification of companion animals is one of the fundamental pillars for eradicating animal abandonment and building a more just, empathetic, and respectful society.