After the successes achieved by previous editions, the “Torrevieja Weekend”, an initiative promoted by the designer and businessman Eduardo Navarrete and the Torrevieja City Council. With an influx of almost 20,000 people between the last two editions, the city once again dresses up in fashion, music and celebrities, on Friday the 14th and Saturday the 15th of June.
This year we have had the prestigious and renowned designer, Agatha Ruiz de la Prada, with a long career and experience in the sector. Torito, Cristina Rodríguez, Ares Teixidó, and colleagues of Eduardo Navarrete from the TV program “Zapeando”, are some of the faces that join this weekend in which the Costa Blanca and the city of Torrevieja are claimed as a tourist enclave , gastronomic and where fashion and local commerce are clear protagonists.
The weekend will begin on Friday, June 14, with the well-known “Local Commerce Route”, in which celebrities will visit all participating businesses with music, brass bands, dance and carnival troupes. A wonderful day that encourages and gives visibility to this sector, an essential muscle in our nerve center.
On Saturday, June 15, at 8:00 p.m., Paseo Vista Alegre is dressed in fashion, music and a new area with a special and “instagrammable” decoration.
At 9:00 p.m., the parade will begin, in which, on this occasion, will be the designs of the new collection by Agatha Ruiz de la Prada, together with our stores: Pink Velvet, Joyería Hernández, Nichy Seijo. Óptica Llamusi, Me and Mi, Betun, Oksana, Óptica Mar, Victoria Alarcón, Arena, Óptica Chantal, Riera and Cocco, and the local designers: Teres Mateo, Anahí and Moda de Nata, those who make the Paseo Vista Alegre catwalk vibrate .
The final culmination will be the live concert by Nancy's Rubias among many other surprises that will accompany us that night.
According to businessman Eduardo Navarrete: “this year we want to continue growing, we want to bring the Torrevieja brand to the entire national territory and to do so, we are going to have a greater number of national press, which will come from Madrid on Saturday, June 14. We will have fashion magazines, RTVE and programs like Socialité and Zapeando. In addition, a promotional campaign in various TV programs such as Hormiguero.”
Furthermore, the designer has announced that the presentation of his book, in which the city of Torrevieja and the “Torrevieja Weekend” parade have a chapter, will be on May 15 at the Real Club Náutico de Torrevieja at 8:00 p.m.