Torrevieja competes to win "the recycling challenge" of Ecoembes

On May 22, 23 and 24, Torrevieja will host the Recycling Challenge team. On Wednesday, May 22, the team will set up shop at the weekly La Mata market (on Avenida de los Daneses); On Thursday the 23rd it will be on the Juan Aparicio promenade, and on Friday the 24th it will be at the weekly market in Torrevieja (on Avenida Delfina Viudes).

Actions at street level and talks

During the three days in Torrevieja the El Reto team will interact with the population with the aim of resolving doubts about how to correctly recycle packaging. In addition, part of the team will tour the main streets and businesses of the town to inform them about the campaign itself.

The campaign is completed with informative talks that will be held at the Torrevigía Secondary Education Institute.

The El Reto campaign includes a prize of 6,000 euros for the winning town. If Torrevieja wins the award, the amount will go to the NGOs ALPE and APANEE.

Awareness from April 15 to May 24

The campaign, which began on April 15 in Almoradí, will cover the 27 towns of Vega Baja over the course of a month and a half: Bigastro, Cox, Dolores, Redován, Catral, San Fulgencio, Albatera, Guardamar del Segura, Rojales, Callosa of Segura, Almoradí, Pilar de la Horadada, Orihuela, Torrevieja, Daya Vieja, Daya Nueva, Benferri, Granja de Rocamora, Benijófar, Aljorfa, San Isidro, Formentera del Segura, Rafal, Los Montesinos, Benejúzar and San Miguel de Salinas.

The bell

“The Recycling Challenge” aims to demystify the hoaxes around recycling and raise awareness among the population of its importance for caring for the environment and the planet. An animation and training team will approach citizens to share with them the commitment to correctly separate and recycle cans, cartons and plastic containers in the yellow container, as well as paper and cardboard, in the blue container. They will do so through recreational activities and environmental education, as well as informative and awareness-raising talks in educational centers for various neighborhood groups, previously selected.

The action is proposed as a competition between municipalities that are part of the Vega Baja Sostenible Consortium to increase the use of the yellow container, by at least 10% on average, during the two months following the campaign period, compared to the data from the same period of the year 2023.

The campaign pursues face-to-face interaction with the citizen and all actions are directed at the organizations, traditions and culture of the geographical area on which the action is taken. It is about the institutions, organizations, social and sports clubs, associations and educational centers of each locality being participants and promoters of the initiative. Their on-site actions will allow us to reach the greatest possible number of neighbors and homes in order to multiply the results of the campaign: correctly inform and resolve doubts to increase the correct separation of waste and make its subsequent recycling possible.