How to develop successful products and services

This workshop is designed for companies of all sizes and sectors. It is aimed at CEOs, innovation managers, Engineering/R&D Directors, Operations Directors, Sales Directors, and engineers working in these areas, as well as positions related to the company's new products and services.

21.05.2025

The event will take place on Thursday, June 12, 2025, from 9:15 a.m. to 1:30 p.m. The venue will be the Alcoy Trade Fair Hall, Auditorium, C/ San Francesc 10, Alcoi/Alcoy (Alicante).

This SOMMOS conference focuses on the competitiveness of companies from the perspective of "what the customer wants."

If you want to launch a new product or service and improve the functionality of an existing one, in this workshop you'll find the methodology that will allow you to captivate your customers and offer them what they truly want.

You'll learn about real-life cases from companies such as Fluidra, Simon, Fermax, Istobal, Andreu World, Gandía Blasco, Zummo, Dr. Schneider, Autoliv... Whether you have a product or a service, this event will be packed with demonstrations to help you become more competitive and attract customers.

GOALS

Learn how to create great, more competitive products/services.
Learn about real cases.

AGENDA...

09:15 – 09:30 | Accreditation

Take advantage of this first moment to network with attendees and trainers.

09:30 – 09:45 | Welcome

09:45 – 11:30 | Major Product Development

Methodology
Presentation of real company cases
Discussion and real applicability to participating companies

Taught by: Benjamin Lorente and Salva Ferri, founders of WeTangible

11:30 – 12:00 | Coffee Break - Networking

12:00 – 1:00 PM | Turning customer needs into design improvements - The Gaviota Group experience

Participating: Francisco Javier Fernández, COO of Gaviota Group

1:00 PM – 1:30 PM | Closing and networking

MOBILITY...

You can get there by bike, bus, or car. If you want to carpool, visit SúbT or Hoop Carpool and register your trip. You'll save money, reduce pollution, and meet new people.

ALLERGIES AND INTOLERANCES...

If you have allergies, intolerances, or any characteristic that affects mobility, please write an email to marketing@ceei.net