Torrevieja positions itself as a destination for major festivals with a powerful musical program in the summer of 2026

The councilors for Culture and Youth, Antonio Quesada and Domingo Paredes, respectively, announced the festivals coming to Torrevieja next summer at the International Tourism Fair in Madrid (FITUR). Representatives from the BIGSOUND, Low Festival, and Brilla Torrevieja festivals were also present, presenting their respective programs and explaining why they chose Torrevieja as their venue. The Mayor of Torrevieja, Eduardo Dolón, the President of the Alicante Provincial Council, Antonio Pérez, and the Regional Minister of Tourism, Marian Cano, also spoke, highlighting their joint commitment to the city as a leading cultural and musical destination.

Torrevieja takes a decisive step in positioning itself as a top-tier cultural and musical destination with an ambitious program of festivals for the summer of 2026. The city will host, for the first time, large-scale events such as Low Festival and BIGSOUND, which add to the already established trajectory of Brilla Torrevieja.

This combination of established festivals and new additions reinforces Torrevieja's image as a city prepared to host major musical events, thanks to its infrastructure, organizational experience and tourist appeal, key factors for hosting events that bring together tens of thousands of attendees and generate a significant economic and social return.

The convergence of these three festivals during the summer of 2026 solidifies Torrevieja's position as a city open to diverse musical styles and audiences, capable of offering a varied, high-quality program with international reach. This commitment unites culture, tourism, and economic development, placing Torrevieja firmly within the national circuit of major festivals.

BIGSOUND: A FIRST EDITION WITH A GREAT ECONOMIC AND SOCIAL IMPACT

The arrival of BIGSOUND in Torrevieja in 2026 will mark a milestone in the city's summer music calendar. Its first edition is expected to draw over 35,000 attendees, with an estimated economic impact of €14 million, in addition to mobilizing more than 1,300 professionals involved in the organization, production, and related services of the festival.

BIGSOUND's audience is characterized by its young and diverse nature, with an average age of around 27. Over 50% of attendees are between 25 and 36 years old, while 24% are between 18 and 24. In terms of gender, the festival boasts a balanced representation, with 56% women and 44% men, solidifying its position as an inclusive space where different generations come together.

Each city that hosts BIGSOUND becomes a true cultural epicenter for a few days. It's not just a music festival, but a project that boosts the local economy, attracts visitors from all over Spain and abroad, generates employment, revitalizes the hospitality sector, and projects the city's image nationally and internationally, becoming a true engine of cultural and social transformation.

LOW FESTIVAL COMES TO TORREVIEJA

Summer 2026 will also see the arrival, for the first time in Torrevieja, of the Low Festival, one of the most renowned music events on the national scene, thus expanding the city's cultural offering and reinforcing its appeal as a festival destination.

Low Festival will arrive in Torrevieja for the first time in the summer of 2026 as one of the leading events on the Spanish music scene, reinforcing the city's position within the top-tier urban festival circuit. In its last edition, the festival attracted 69,000 attendees over three days, a figure that is expected to be matched when it comes to Torrevieja.

The Low Festival's artistic lineup consists of more than 65 national and international artists, with prominent names such as Kasabian, The Hives, Editors, Dani Fernández, Fangoria, Love of Lesbian and Ultraligera, among others, consolidating a diverse and highly attractive program for different audiences.

The festival will take place over three days, featuring four stages, an exclusive VIP area, and a carefully curated venue experience—one of the aspects most highly valued by attendees. In fact, over 51.9% of those who attend choose Low Festival for the overall experience, highlighting aspects such as services, security, customer service, and the comfort of the venue.

Regarding the audience profile, Low Festival has an average age of 36.4 years, with a balanced gender distribution (52% women) and a high degree of loyalty, as more than 51.2% of attendees have participated in three or more editions. Furthermore, over 55% of the audience comes from outside the province, with Madrid, Alicante, Albacete, Valencia, and Murcia being the cities with the greatest impact.

From an economic and tourism perspective, Low Festival is a significant driver of local economic activity. Over 51% of attendees choose to visit the city specifically for the festival, and during their stay, 66% spend money in restaurants, bars, and outdoor cafes, 65% take advantage of the beaches, and 33.6% participate in active tourism activities. The average expenditure per attendee exceeds €198.80, generating a direct and significant impact on the local economy.

In terms of media and digital outreach, the festival reaches an impact of over 6.4 million, has more than 225,000 followers on social media, and maintains high interaction and engagement on platforms such as Instagram, TikTok, and Twitter, reinforcing the city's visibility at a national level.

The arrival of the Low Festival in Torrevieja therefore represents a strategic commitment to music as a tool for tourism promotion, attracting visitors and cultural positioning, consolidating the city as a leading musical and cultural destination in Spain.

TORREVIEJA SHINES AND CONTINUES ITS CONSOLIDATION

For its part, Brilla Torrevieja continues to solidify its position as one of the cornerstones of the city's musical programming and as a fully established festival within the local cultural and tourist calendar. Held uninterrupted since 2021, the festival has now completed five consecutive editions, becoming a key event for both local audiences and visitors from other parts of Spain and abroad.

Throughout its various editions, Brilla Torrevieja has featured a top-level artistic lineup, with the participation of highly successful national and international artists such as Jason Derulo, Luis Fonsi, Camilo, Black Eyed Peas, Sebastián Yatra, Melendi, Lola Índigo, Hombres G, Taburete, among many others, which has allowed it to offer a varied and attractive program.

The festival has registered more than 150,000 attendees across all its editions, generating an estimated economic impact of 18 million euros, which highlights its importance as an engine of economic growth for the city and its direct influence on sectors such as hospitality, commerce and services.

One of the most remarkable aspects of Brilla Torrevieja is the diverse and cross-cultural profile of its audience, drawn from up to 75 countries, thanks to a program designed for all age groups, from children to young people and adults. This commitment to generational diversity has allowed the festival to cultivate a cohesive and loyal audience, reinforcing its inclusive and family-friendly nature.

In the area of media and digital projection, Brilla Torrevieja has reached more than 116 million impressions, contributing decisively to the external projection of the city and its positioning as a musical and cultural destination.

Brilla Torrevieja is thus consolidating itself as a strategic festival within the city model, which unites music, tourism and culture, and which reinforces the image of Torrevieja as a destination capable of hosting large-format events, with economic impact, international projection and a program designed for all audiences.