How to use neuromarketing to sell more and better

09.04.2026
NEUROMARKETING
On Tuesday, June 16, 2026, from 12:00 to 14:00

In an ultra-competitive environment, standing out is increasingly difficult. Margins are tight and price competition is cutthroat; if you can't be the cheapest, don't compete on price.

Thanks to Neuromarketing you can better understand your consumer, differentiate yourself, not compete on price and understand how to sell through emotions .

Pablo Ferreiros will introduce us to the theoretical framework and present real-world case studies from his more than 15 years of experience as a consultant (Orange, L'Oreal, Lidl, Unilever, Mercedes-Benz, etc.). The session will also include a practical component, allowing participants to take away results they can implement immediately.

PROGRAM

  • 11:50 a.m. Accreditations
  • 12:00 Welcome
  • 12:05 How to use neuromarketing to sell more and better
  • 13:20h Closing and networking

TARGET AUDIENCE: SMEs, startups, retailers, freelancers, managers and CEOs, and all sales-related roles. Also relevant to marketing and user experience professionals.

PABLO FERREIROS: PhD in Marketing specializing in neuromarketing , consultant, communicator, international speaker, and author. LinkedIn Top Voice in Marketing, CEO and Co-Founder of Brain UX. He has transformed over 100 companies through consulting projects and has trained more than 1,000 students and executives in neuromarketing and customer experience in over 15 countries.

A TEDx speaker and trainer at business schools and universities nationally and internationally, his approach combines academic rigor and business application, translating neuroscience and consumer behavior into clear tools to communicate, persuade and sell ethically and effectively.

Creator of the FERRE Method and author of The Book of Neuromarketing: Emotion Decides, Reason Justifies.

ALLERGIES AND INTOLERANCES: If you have allergies, intolerances, or any condition that affects mobility, please email marketing@ceei.net

SUSTAINABILITY: easy access by public transport, catering without food waste and without single-use plastic.

MORE INFORMATION