Torrevieja presents its new tourism website as a digital tool for promotion, information and marketing

The new official Torrevieja Tourism website ( turismodetorrevieja.com ) is presented as a key tool within the destination's digital transformation strategy, becoming the central hub of its tourism communication and promotion ecosystem. The portal was created with the aim of offering a more visual, accessible, and intuitive experience, adapted to new digital consumption habits and the needs of different visitor profiles.

The development of the new website was carried out by COTESA , a company specializing in technological solutions, which worked on the design and implementation of a modern, functional platform aligned with current usability and accessibility standards. The result is a website designed to inspire, inform, and facilitate trip planning, both before and during a stay in Torrevieja.

This project is part of the Destination Tourism Sustainability Plan and is financed by the European Union through the Next Generation EU funds, thus reinforcing Torrevieja's commitment to a more sustainable, innovative and competitive tourism development model.

The platform brings together all relevant information about the destination in a structured way: experiences, events, natural and cultural resources, leisure activities, gastronomy, and activities for different audiences. Furthermore, it allows for faster and clearer navigation, facilitating access to content and improving connectivity with the destination's other digital channels.

One of the main objectives of this redesign is to reinforce Torrevieja's image as a diverse, dynamic, and up-to-date destination, capable of communicating its offerings beyond just sun and sand. The new website acts as a digital meeting point between visitors and the region, integrating tourism promotion strategy with technological innovation.

It also incorporates features aimed at improving the visibility of businesses linked to tourism, allowing users to easily consult establishments, services and tourist experiences, while contributing to greater promotion of the local offer.

In this regard, the Department of Tourism is calling on businesses, professionals, and organizations in Torrevieja's tourism sector to join this digital tool by adding their information and resources to the platform. Hotels, restaurants, and active tourism companies interested in being listed on the website can request to be included or update their information by contacting the Tourism team at turismo@torrevieja.eu .

With this new tool, Torrevieja takes a decisive step in modernizing its tourism communication, improving the user experience and strengthening its positioning as a competitive, connected destination prepared to face the challenges of current and future tourism.