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Digital marketing and artificial intelligence to create, communicate and sell territory
Focus on SMEs and Entrepreneurship Vega Baja 2026
09.11.2026
On Wednesday, November 18, 2026, from 09:15 to 13:15, Josefina Manresa Auditorium, Assembly Hall, Calle Alcalde D. José Lozano Ávila, s/n, 03350, Cox (Alicante)
In this new edition of Focus Pyme y Emprendimiento (Focus SME and Entrepreneurship) , we want to highlight the potential of the Vega Baja del Segura region and the opportunities offered by strategic sectors such as gastronomy, agri-food, and tourism to boost the region's economic development. This event will explore how digital marketing, communication, and artificial intelligence can become powerful allies for gaining competitiveness, improving business visibility, and transforming local products and resources into innovative and distinctive experiences.
The goal will be to explore how to transform the great assets of the Vega Baja region—its agri-food products, its gastronomy, its landscapes, its identity, and its tourist resources—into valuable experiences capable of attracting new audiences, strengthening the positioning of the territory, and opening new avenues for marketing.