The announcement of the awards has specific objectives: to promote entrepreneurship among the Torrevieja society; promote the social recognition of entrepreneurs; promote a positive image of the entrepreneur as a generator of wealth and employment; promote innovation as a competitive strategy for the company, as well as the creation of companies and services related to the tourism sector, local commerce, new technologies, conservation and rehabilitation of buildings, the environment, sports, leisure and free time; reward people with entrepreneurial initiative who have launched a new business; and provide support and support to entrepreneurs who have started their business activity, so that it serves as a stimulus for the creation of new companies and new jobs in the field of the economy of the municipality of Torrevieja.