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Boosting competitiveness, innovation, and modernization of the Torrevieja Urban Commercial Area through the implementation of an Open Shopping Center
The Department of Commerce of the Torrevieja City Council has carried out the project "Boosting competitiveness, innovation and modernization of the Urban Commercial Area of Torrevieja through the implementation of an Open Shopping Center" in the city.
The purpose and objective of the project to implement a shopping center opened in the city of Torrevieja is to increase its competitiveness by introducing innovation, digitalization, and modernization tools into its local commercial network, as well as to revitalize the area after having entered a period of loss of competitiveness and economic slowdown.
A grant of 1,530,892.00 euros has been obtained for the execution of the project.
The actions carried out in the project are included in the following areas:
1. DIGITAL TRANSFORMATION
In this area, the following actions have been carried out, among others:
- Installation of digital Mupis.
-Development of a Smart Cities Application.
- Software tool for Customer Intelligence processes.
-Development of a Marketplace.
-Creation of a CRM for clients and partners.
2.POINT OF SALE TRANSFORMATION
The following actions are worth highlighting:
-Installation of automated lockers.
-Enabling refrigerated smart lockers.
-Creation of a strategic warehouse.