How to boost B2B sales in your business

COURSE BENEFITS

• It will become clear to you how LinkedIn works.
• You can filter by companies that are looking for talent, people who connect on LinkedIn...etc
• You will be able to attract interesting people to your profile: possible clients, collaborators, partners, … etc.
• You will understand how the Linkedin robot works.

Program:

Day 1 - Inbound strategy

• BASICS OF THE INBOUND METHODOLOGY
• HOW TO BOOST THE GROWTH OF YOUR COMPANY WITH THE MODEL OF THE
• CUSTOMER-BASED CYCLE HOW TO CREATE BUYER PERSONAS
• HOW TO CREATE THE BUYER JOURNEY FOR YOUR COMPANY
• STAGES OF THE INBOUND METHODOLOGY WE PUT THE FUNNEL INTO PRACTICE: WE DRAW YOUR FUNNEL
• TOOLS NEEDED

Day 2 - We build your lead magnet

• WHAT IS A LEAD MAGNET
• TYPES OF LEAD MAGNETS
• TEMPLATES AND ADVICE TO BUILD IT STEP BY STEP
• DO LEAD MAGNETS CHANGE BY CUSTOMER SEGMENT?
• WHAT TOOLS TO USE?

Day 3 - LinkedIn outbound strategy

• LINKEDIN STATS
• PERSONAL PROFILE VS COMPANY PAGE
• HOW COMPANY PAGES WORK
• HOW TO FIND YOUR IDEAL CLIENT: STEP BY STEP
• WHAT TO POST ON LINKEDIN
• LINKEDIN PREMIUM AND TOOLS.
• HELPFUL TOOLS AND BEST PRACTICES

Day 4 - Start using a CRM

• WHAT IS A CRM AND ADVANTAGES OF USING IT
• HUBSPOT SETUP STEP BY STEP
• INTEGRATION WITH OTHER SOFTWARE - CONNECTION WITH HUBSPOT

Minimum of 10 people. Days   May 23, 25, 30 and June 1, from 9 a.m. to 11 a.m. (8 hours) Online.

Price: 130 euros (VAT included).