FOCUS SMEs and entrepreneurship Valencian Community: BUSINESS COMMUNICATION

22.11.2023
focus, comunicacion empresarial

For this new edition of the FOCUS SME and Entrepreneurship Valencian Community , business communication has been selected as the central theme. This choice reflects the growing importance of effective communication in today's business environment, recognizing its crucial role in building relationships, projecting corporate image and adapting to changing market dynamics.

  • Corporate communication (companies and media table)
  • New communication channels (influencers, TikTok…)
  • Internal communication (HR, teleworking…)
  • Effective, customer-oriented communication (values, purposes…

FOCUS SME AND ENTREPRENEURSHIP VALENCIAN COMMUNITY, initiative of the CEEI Valencian Community Network within Focus SME and Entrepreneurship, promoted and financed by the Generalitat Valenciana, through the Valencian Institute of Business Competitiveness (IVACE), within its policy of supporting innovative entrepreneurship

DATE: December 1

HOURS: FROM 9:30 a.m. to 2:00 p.m.

LOCATION: Masía Fuente La Reina (Castellón)

PRESENTS AND MODERATES THE EVENT: Silvia Jato

PROGRAM

RECEPTION AND ACCREDITATION OF ATTENDEES

09:30 to 10:00 Attend minutes before the event begins, we will validate your registration and credit you to access the event.

INAUGURAL ACT

10:00 to 10:20

At the opening we will have the intervention of:

  • Nuria Montes de Diego, Minister of Innovation, Industry, Commerce and Tourism

TABLE 1

"COMMUNICATION MEDIA. HOW TO CAPTURE THE ATTENTION OF A MEDIA", from 10:30 a.m. to 11:15 a.m.

We will analyze strategies so that entrepreneurs, startups and SMEs in the Valencian Community can stand out in the media. We will explore keys to attracting journalistic attention, from local success stories to innovation and economic contributions. We will learn to present these aspects effectively, expanding business visibility in the region.

  • Estefanía Pastor, Plaza Editions
  • Mediterranean- Ángel Báez, director
  • Entrepreneurs- Javier Escudero

TABLE 2

11:45 to 12:30 NEW COMMUNICATION CHANNELS THAT INTEREST MY COMPANY

How do I invest? How do I draw up my strategy? where is my audience?

We will explore investment and strategy on platforms such as Influencers, TikTok, YouTube, AI and Chat GPT. We will address the identification of the target audience and analyze companies that stand out for their active presence on these channels. This discussion will focus on unraveling effective strategies to make the most of these communication tools.

  • Luis Soldevila, CEO of Brandmanic
  • Raúl - CEO Nexta
  • Sergio, Bartoll, CEO & Founder | With accent
  • Jorge and Alexis, Founders of Jajajers

TABLE 3

12:30 to 13:15 MY HUMAN CAPITAL, MY BEST PRESCRIBER

The vital importance of internal communication, mindset change, work flexibility, happiness at work, talent retention, offshoring and other essential topics will be addressed in an enriching discussion. In addition, effective tools will be made available to encourage this internal communication.

Speakers:

  • Fernando Castellote, Fresh People
  • Benjamín Garcés, CEO of Easygoband
  • Patricia Romero, Employer Branding & Internal Comms at Sesame

TABLE 4

1:15 p.m. to 2:00 p.m. COMMUNICATE WITH PURPOSE

Companies that unequivocally identify with their values, integrate their hallmarks into the corporate culture and reflect them consistently in all their communication: whether through collaboration, honesty, or their positive social and environmental impact.

  • Olga Jornet, director of 3dids.com
  • Nuria Luna, CEO of Blatem paints
  • Alberto García, Vicky foods

FINAL NETWORKING AND BRUNCH

2:00 p.m. to 2:30 p.m.

Space that offers participants the opportunity to establish final connections in a relaxed atmosphere.

More information at CEEI