In this way, Turisme Comunitat Valenciana allocates a total of 40,000 euros this year to the Torrevieja City Council to carry out collaborative marketing actions with the aim of promoting festivals of relevant tourist interest in the town.
Thus, the City Council is committed to carrying out different actions to promote the festivals declared of Tourist Interest in the municipality, such as Holy Week, Carnival, or the International Habaneras and Polyphony Contest.
Specifically, this year Holy Week in Torrevieja has been promoted with the design and printing of the programming, with the aim of offering information to users of tourist information services and social networks, distributing 2,000 units.
In addition, the Carnival in Madrid last January, through a Street marketing campaign consisting of the development of a parade of about 100 people belonging to the carnival troupes in the surroundings of the Plaza de Callao in Madrid.
In addition, the 69th International Habaneras and Polyphony Contest that was held last July has been promoted, with the edition of a promotional advertisement with audiovisual images that were broadcast on six screens in buildings in Madrid, as well as on social networks.
The objective of this campaign has been, firstly, to publicize the international nature of the Contest, and secondly, to enhance the image of Torrevieja as a destination that preserves its traditions, as well as reaching a middle-aged audience.