Impactful branding for your positioning

An innovation only scales when it has a strong narrative that resonates with the market. In this session, we'll work on the transition from Product-Market Fit to Brand-Market Fit. We'll define the "soul" of the scale-up to differentiate ourselves in saturated markets, aligning technology and product with a transformative vision. We'll work on strategic identity: from defining the Brand Mission or Promises to the personality and tone of voice, ensuring that the internal culture and external image are consistent. We'll also begin relationship mapping, identifying not only who the audience is, but also what we want them to think and feel about our innovation.

TARGET AUDIENCE : Management teams and business leaders, especially companies and SMEs committed to growth.

DATE AND PLACE : Wednesday, March 4, 2026, from 10:00 a.m. to 2:00 p.m.

REGISTRATION: Free

MORE INFORMATION: CEEI