Change management and adoption of new technologies

The integration of new technologies into a company depends not only on their technical feasibility but also on the organization's ability to manage them from a cultural and organizational perspective. This session addresses change management as a strategic process that accompanies digital transformation and minimizes internal resistance. It will cover how to anticipate impacts, align teams, and foster commitment from leadership. The goal is to equip companies with practical tools to ensure that technological initiatives don't remain pilot projects but are effectively and sustainably integrated into the business.

CONTENTS:

• Fundamentals of change management
• Change management models
• Design of change management plans
• Communication and resistance management

Practical exercise:

• Design of a change management plan applied to an internal initiative

TARGET AUDIENCE: companies, managers and those responsible for innovation, strategy and business transformation.

DATE AND PLACE: Wednesday, April 8, 2026, from 09:30 to 13:30, online (Zoom).

REGISTRATION: Free

MORE INFORMATION: CEEI