Work has been carried out on a path that runs parallel to the coastline on La Mata beach and whose route is carried out through different areas, such as the maritime-terrestrial domain itself, crossing the "Molino del Agua" Natural Area.

This action has repaired the structural elements that were in a defective state and has completely replaced the existing boards, which had reached the end of their useful life, due to use and continuous exposure to the weather in the area.

The project follows a route parallel to the La Mata beach coastline, with sections crossing the Molino del Agua Municipal Natural Area. Continuous use and weather conditions had deteriorated various components of the pedestrian infrastructure.

The work described includes the repair of structural elements in a defective state and the complete replacement of the boardwalks that had reached the end of their useful life. The project therefore focuses on the conservation and renewal of the physical infrastructure of the path.

The object of the action is located on the pedestrian path of La Mata which runs partly within the Municipal Natural Area "Molino del Agua" and the entirety of it runs alongside beaches awarded with Blue Flag or international certifications of environment, quality and tourism management.

This project specifically concerns the lighting of the La Mata pedestrian path, in the area near the Molino del Agua Municipal Natural Area and the waterfront. It is presented separately from the repair of the footbridge, which constitutes Project 1.

The project involves the complete replacement and renovation of the footbridge along the eastern breakwater of the Port of Torrevieja. This renovation includes replacing all the existing sodium vapor streetlights with LED lamps. This will result in a significant reduction in energy consumption and a corresponding decrease in CO2 emissions. The street lighting upgrade also enhances the eastern breakwater's scenic value and urban character, as architectural lighting is being installed.

The project includes the renovation of the public lighting along the Levante Dock, replacing sodium vapor lamps with LED technology. It also incorporates architectural lighting to highlight this element of the urban and port landscape.

The energy purpose described in the project is to reduce the electricity consumption associated with lighting and, consequently, the emissions linked to that consumption.

Complete digitization of Torrevieja's tourism communication to boost the municipality's image and enhance it as a sustainable, attractive, and safe destination committed to the environment; use of social networks to reach a wider target audience, segmented by tourist type and tourism; presentation of the actions carried out in the tourism sustainability plan, implementation of advertising campaigns on Google and YouTube and programmatic advertising; establishment of keywords to attract target customers, promoting cultural heritage, local events and festivals, in addition to sun and beach tourism.

Implementation of an online monitoring plan to examine online conversations and publications related to tourism in Torrevieja. Areas related to the municipality's resources will be monitored, including both established and emerging attractions. This monitoring will identify key topics for visitors and tourists, and their evaluation of these topics. Monthly data collection will encompass the number of mentions and an analysis of their impressions and assessments of the destination. The collected information will be used to: identify influencers and key opinion leaders who can project a more positive image of the destination by promoting a favorable image for the municipality; conduct social listening; manage online reputation for campaigns on the web, branding, or products; monitor mentions of the tourist destination and related topics; generate real-time reports; enable responsiveness on the platform itself; and define a strategic plan.

The action brings together two complementary areas: digital tourism communication of the destination and active listening to conversations that take place in digital environments.

In the area of communication, promotional actions are planned on social networks and digital campaigns aimed at different visitor profiles, as well as the dissemination of cultural resources, festivals and local events.

Active listening is implemented by monitoring mentions and reviews of the destination, with periodic collection of information to understand the topics that interest visitors and to guide communication actions and digital reputation management.

The objective is to deepen our understanding of tourists in Torrevieja. This involves organizing available information, both internal and from external institutions, about travelers, metrics of processes related to tourism activity, interrelationships between them and with the city, trend analysis, and correlations. The aim is to introduce elements of collective intelligence to inform economic, cultural, transportation, and public safety decisions, ultimately improving tourism services from a sustainable perspective.

The system is designed to gather tourism information from various sources to facilitate its consultation, analysis, and visualization. The areas covered include indicators of tourism activity, visitor trends, and their relationship with the city's services and resources.

The screenshots provided show dashboards, geographic representations, and data query interfaces. They are included as graphical documentation of the platform, without attributing any unverified quantitative results to them.

Plan and implement actions that increase the visibility and competitiveness of local SMEs, highlighting digital transformation while keeping in mind the importance of the green transition by promoting green and sustainable energy sources.

To achieve these objectives, a plan of dissemination and support actions focused on technology and the environment is established.

Addressing questions and concerns about solutions and methodologies for improving business management through the use of ICT, including online presence and marketing. The importance of e-commerce and fostering relationships with third parties. Business management, digitization of solutions, data protection, and digital entrepreneurship.

As part of this initiative, the Torrevieja Strategic Tourism Plan 2025-2029 has been implemented. The overall objective of this Plan is to establish a practical, coherent, and realistic roadmap for developing tourism strategies that will allow for the efficient management of human and economic resources, with the aim of enhancing and maximizing the destination's tourism potential. The main strategy will focus on developing innovative and competitive tourism products that increase the destination's appeal and diversify its offerings.

The Office for Digital Transformation and Promotion of Green Energy Use targets local small and medium-sized enterprises. It combines the dissemination of technological solutions with raising awareness about the transition to more sustainable energy sources.

The areas of advice described include internet presence, digital marketing, e-commerce, business management tools, data protection, and digital entrepreneurship.

The original code also links this action to the Torrevieja Strategic Tourism Plan 2025-2029, whose document remains accessible through its official link.

Consult the Torrevieja Strategic Tourism Plan 2025-2029 (PDF)

The aim, through rehabilitation and museography, is to dedicate one of the three museum spaces on the station avenue to the interpretation of the Torrevieja Salt Industry and the different forms of extraction and types of salts in the world from different types of spaces.

The project is located in one of the museum spaces on Avenida de la Estación and includes rehabilitation and museography work for its dedication to the interpretation of the salt industry.

The planned content covers the salt production activity in Torrevieja, the different extraction methods, and the various types of salt. The selected images allow viewers to identify the building and appreciate its spaces, avoiding focusing on isolated technical details.

Promoting public-private collaboration will facilitate conditions for a range of service providers and institutions to voluntarily and strategically develop alliances to create a joint effort with the highest guarantees, resulting in the generation and enhancement of viable tourism products. This aims to competitively organize, structure, and boost the entire range of tourism services related to: nautical, sports/active, gastronomic, health/wellness, MICE, and industrial sectors.

The Product Club is conceived as a voluntary collaboration tool between service providers and institutions, with the aim of structuring and enhancing joint tourism products.

The original text identifies the following areas of work: nautical, sports and active tourism; gastronomy; health and wellness; meetings and events (MICE); and industrial tourism.

This action aimed to contract services for technical support in the coordination and monitoring of the implementation of the PSTD.

The project includes technical support services for coordinating and monitoring the implementation of the Destination Tourism Sustainability Plan. Its function focuses on providing technical support for the management of all the actions.