The UA Headquarters in Torrevieja organizes the specialization course "New business opportunities for residential destinations: digital nomads" (2nd edition)

From February 10 to March 31, 2023 (every Friday from 4:00 p.m. to 9:00 p.m.) the headquarters of the University of Alicante in Torrevieja will give the Specialization Course "New business opportunities for residential destinations: digital nomads ”.

The second edition of this course is organized jointly by the University Institute of Tourism Research (IUIT), the Department of Tourism of the Torrevieja City Council and the University Laboratory of Intelligent Tourism (TI LAB) of the UA Headquarters in Torrevieja .

Divided into eight sessions, this 40-hour course (convalidable for undergraduate students for 4 ECTS) that will be taught at the Virgen del Carmen Cultural Center, aims to offer extensive training on residential tourist destinations (characterization, keys to management, challenges...), paying special attention to the analysis and characterization of digital nomads as a new business opportunity for this type of destination.

The main objective of this course is to analyze the recent evolution of tourist activity, characterize residential destinations and, in this context, understand the particularities of this new demand profile, its suitability for residential destinations and the strategies necessary to capture it. from a public-private perspective.

80% of the sessions will be eminently practical in nature and will be taught by renowned professionals in the sector, such as Carlos Jonay Suárez (Co-founder of the School of Remote Work and Remote Towns of Tenerife); Matilde Leitao (Co-founder of Remote Portugal, Community Manager BanskoLab in Lisbon); Ignacio Mas Casado (CEO Startup Valencia), Carles Ribes Estrella (Business Development Manager of ColivINN and LATAM), , Ignacio Rodríguez Castellano (Founder of RePeople), Jon Hormaeche Castells (Co-founder of Sun&Co), Antonio Sánchez Santapau (promotion technician and marketing of Visit Benidorm), Joaquín Ramón García Marín (designer and architecture consultant, Office for Design & Architecture), Diego Tomás Espartal (manager and consultant of coworking spaces, Genion, COOP.V.) and Jac Goorden (co-founder, acting COO, and board member, Bicore decision support software company). In addition, renowned professors from the University of Alicante will also participate, such as David Giner Sánchez (Department of Regional Geographic Analysis and Physical Geography), Raquel Huete Nieves (Department of Sociology I), Sonia Lydia Rujas Rodríguez (Department of Marketing) and Rafael Lafont Deniz (Department of Business Organization).

The enrollment period is open until February 8, 2023. The general rate for the course is 120 euros, but the unemployed and members of Alumni UA have a 50% discount. Current students of the University of Alicante and professional training students have a reduced rate of €20. All the information about the course and the registration form are available on the website of the UA Headquarters in Torrevieja .

NEW PROFILES OF CONSUMERS AND TOURISTS

The improvement of connections and the Internet is favoring the appearance of new profiles of consumers and tourists of enormous interest for businesses and destinations. The so-called Digital Era has also made us change mentalities and beliefs about work, going from face-to-face to teleworking. Also COVID-19. Obviously, not all companies or profiles can adapt to these changes, but there is a freer and more independent conception of work that was unimaginable a few years ago. It is in this context of change that the digital nomad emerges.

A digital nomad is a professional who uses new technologies to work remotely. Workers who, thanks to the flexibility of their companies, seek a different lifestyle, not anchored to a stable workplace. Their professional profiles tend to coincide a lot with digital jobs related to cybersecurity, design, programming and other related specialties. Its popularization has led more and more countries to create specific visas for digital nomads in order to attract talent and new tourist/consumer profiles. In this sense, in Spain there is the draft Law for the Promotion of the Ecosystem of Emerging Companies, commonly known as the "Startups Law", which among other things tries to attract digital nomads. For tourist destinations and their companies it has also become a a segment of demand of enormous interest, especially for those who have a wide residential offer and a high seasonality, this is the case of residential tourist destinations.