The mayor of Torrevieja, Eduardo Dolón, together with the Councilor for Tourism, Rosario Martínez, have started FITUR 2023 by presenting the promotional campaign with an advertising spot that has shown the city from a point of view of disconnection, tranquility, nature and people. A " slowlife " lifestyle that is more integrated into our society every day due to the need to disconnect from the day-to-day loop, which directs us on autopilot and the growing demand to connect with nature, with yourself and with the world. Present.
That is why the purpose of the spot is to disconnect from the digital world to learn to connect, in this case, with Torrevieja, a city that offers us nature: the Sea, the Sun, the Earth and the Salt; It gives us quality time to share with family or friends.
The script introduces us to the tradition, to conventional tourism, how it has been happening for several generations that from parents to children visit us, and knowing its attractiveness and its good climate, decide to have their residence in Torrevieja.
The spot has a duration of 3 minutes 35 seconds, which will be distributed in small pills to distribute on social networks, both nationally and internationally, for this reason English subtitles are included. The video appeals to the senses and emotions that the city's tourist resources can arouse, showing them in an innovative, dynamic and current way impressive images of the Salinas, the sea and the nautical activities that we can practice in it, the gastronomy of the area, the incredible vineyards of La Mata, the Natural Park and its lagoons and its routes to explore with different sports modalities or, simply, a walk through a dream setting. All these images always merge with the wonderful sun that accompanies us, due to the good climate that characterizes this area of the Mediterranean during practically the whole year.
The bet of this campaign is focused on a broad target audience, both Spanish and foreign, that seeks the aforementioned connection. Live in the moment and enjoy what Torrevieja can offer. The tranquility that our city transmits, its landscapes, its climate and the natural environments that surround us to meet, breathe and connect. Torrevieja, shall we connect?