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Ecovidrio launches this awareness campaign with the aim of raising awareness among citizens about the importance of recycling glass containers, at a time when 20% of the glass that is recycled throughout the year is consumed.
18.12.2023
Thanks to this initiative, the citizens of Torrevieja will be able to learn about the importance of recycling glass and how much each individual contributes with this simple gesture.
Ecovidrio, the non-profit entity in charge of managing the recycling of glass packaging waste in Spain, in collaboration with the Torrevieja City Council, launches the awareness campaign “We Have Good Reasons” during the Christmas holidays. , with the aim of promoting the recycling of glass containers among all citizens.
The initiative, which will take place between today, December 18 and January 6, invites all residents and visitors to the city to recycle glass packaging waste during these days, since they are dates with a significant increase in generation of waste and in which 20% of the glass containers that are recycled in a year are consumed.For the development of the campaign, Ecovidrio has placed next to the Plaza de la Constitución a container decorated with the image of the campaign in which it will be captured as an infographic how all citizens contribute, with the gesture of recycling glass containers, in the preservation of the environment. This presentation event was attended by the Urban Cleaning Councilor of the Torrevieja City Council, María José Ruiz, and the Ecovidrio Zone Manager, Roberto Fuentes.
In addition, three more containers with the campaign image have been placed in the city, in which a different message can be read about the recycling of glass containers and the preservation of the environment. Specifically on Paseo Vista Alegre, Plaza Capdepont and Paseo Juan Aparicio.
Likewise, in the vicinity of the containers, an environmental educator will inform passers-by about the environmental benefits of recycling glass containers and will distribute original bookmarks with the campaign image and with messages about sustainability and bags for glass recycling. Specifically, it will be on Tuesday the 19th, Thursday the 21st and Friday the 22nd of December.
Glass recycling data in Torrevieja
According to the latest available data corresponding to 2022, the citizens of Torrevieja recycled a total of 2,864,250 kilograms of glass containers. This means that each citizen recycled an average of 34.2 kilograms of glass.
Regarding the containerization rate, Torrevieja has an average of 104.7 inhabitants per container, currently having a total of 798 igloos for glass packaging waste installed in the municipality.
Environmental benefits of glass recycling
The glass that is deposited in the containers is 100% recycled and used to manufacture new containers, indefinitely and without losing the original properties. By recycling glass we avoid the growth of landfills.
Recycling glass is a key element in the fight against climate change. By using calcín – recycled glass – in the manufacture of new containers, the extraction of raw materials from nature is avoided, avoiding soil erosion and deforestation of our environment. In addition, CO2 emissions in the manufacturing process are minimized and energy is saved.