Networking | Innovation and AI in action. The Estrella Galicia model

In this session, part of Tech FabLab's Business Spin-Offs program, we will explore how a company with a strong tradition and a physical product like Estrella Galicia has managed to drive its transformation through innovation, digitalization, and the adoption of new technologies. Through its innovation ecosystem, MOVE, we will learn how innovation can become a real tool for generating operational value, exploring new business opportunities, and anticipating market challenges.

Led by Gerard Gracia , we will explore Estrella Galicia's transformation model and how the company has integrated open innovation, collaboration with startups, and exponential technologies like artificial intelligence into its daily operations. The session will help you understand how to differentiate between operational and disruptive innovation, how to identify opportunities before the competition, and how to drive internal technology adoption in a human, practical, and efficient way.

In addition, real-world use cases related to consumption, distribution, and retail will be shared, with a special focus on the end-consumer experience. Gerard will also address real-world lessons learned: challenges, mistakes, and practical tips that can inspire industrial companies, especially in sectors such as manufacturing, logistics, and packaging.

A session designed to discover how to implement innovation in the company, connect with new technological solutions and understand artificial intelligence not as a threat, but as an ally to improve the productivity, efficiency and adaptability of teams.

CONTENT:

● Estrella Galicia's MOVE model: how to build an innovation ecosystem connected to the company's strategy.

● Horizon management: how to differentiate operational innovation, focused on optimizing current processes, from disruptive innovation, aimed at exploring new businesses and markets.

● Open innovation and collaboration with startups: how to integrate external technological solutions to solve internal challenges in an agile way.

● Opportunity radar: how to use innovation to detect trends, anticipate the market and identify relevant use cases.

● AI and internal adoption: how to incorporate artificial intelligence into the daily work of teams, overcoming cultural and technical barriers.

● Real-world use cases: experiences applied to consumption, distribution and retail, with a focus on the end consumer experience.

● Learnings applicable to the industrial sector: connecting Estrella Galicia's learnings with the challenges of manufacturing, logistics and packaging.

PROGRAM:

09:30 h · Reception of attendees
10:00 a.m. · Presentation: Innovation and AI in action: the Estrella Galicia model
11:00 a.m. · Visit to the Grupo La Plana plant
11:30 a.m. · Networking coffee
12:30 pm · End of the day

TARGET AUDIENCE: Industrial, technological and advanced service companies in the growth or consolidation phase, interested in promoting innovation, digital transformation and the adoption of AI in their organizations.

DATE AND PLACE:

June 2 · La Plana Hub Group
PI El Colomer, Av. Real de Extremadura, s/n, 12200 Onda, Castellón

REGISTRATION: By invitation only · Limited capacity

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