City Council and APYMECO launch the "5-star Commerce" campaign

The Councilor for Commerce of the City Council of Torrevieja, Rosario Martínez, and the president of the Association of Small and Medium-sized Merchants (APYMECO), Jorge Almarcha, have presented today the "5-star Commerce" campaign, which is based on the free tool Google My Business, which allows companies whose sales channel is physical to have an online profile in this search engine.

Rosario Martínez explained that, continuing on the path of commercial digitization, this campaign is being launched with the aim of positioning local businesses, both APYMECO associates and non-associates, as a business of reference, quality and, above all, trust.

This campaign consists of a signaling support with a QR code so that in a very simple way the client can support the local business by giving their assessment of the service obtained and being able to comment on their experience. In this way, physical establishments can take care of their reputation and image online.

The reviews that are made through Google offer customers and the company invaluable information. It is also a great way to retain consumers because it offers you the possibility of interacting with them. These reviews appear next to your business profile on Search and Maps, helping your company or business stand out in the search engine. In short, Google My Business is an ideal platform for SMEs to make their business more visible online.

Jorge Almarcha has indicated that businesses that want to have their own Google My Business file and achieve a better position in Google with greater visibility on the Internet, contact APYMECO and they will help them to have this free application for all of them.

Advantages of Google My Business

• Show all the relevant information of your company in a digital card.
• Improve your presence on the Internet.
• Creation of publications to keep customers informed, sharing the latest developments, news, offers, etc.
• Allows you to add quality photos of your company.
• Possibility of taking a virtual tour with 360º or spherical photos.
• Facilitate the geolocation of your business thanks to Google Maps.
• Facilitate the interaction and loyalty of your customers thanks to the management of reviews and ratings.
• Increase the confidence of your users and potential potential customers.
• Possibility of updating the Google My Business file from the phone, computer or Tablet.
• The platform offers follow-up statistics on your file.
• Improve your Google Ads search engine marketing (SEM) campaigns.