Imagen
09.02.2023
Since we are born and during our childhood, we do not stop creating and imagining. We don't care if a car runs through the wall or if a Jurassic dinosaur is the evil character that attacks a ninja princess in a medieval castle. There are no limits to the imagination.
During our period of school development, things change. They tell us that the mistake is bad and that we should not make mistakes. The mistake is penalized with a bad grade in the academic record. We are limiting our creativity .
When we reach adulthood, we have stopped imagining. We have become anchored in rational thought and we are afraid of doing anything that is out of the norm, or that we have not experienced before and know for sure that it works. We live in the security of reason .
And what consequences does all this have in our companies? That it is very difficult for us to propose new solutions to situations that we have not experienced before. Does this situation sound familiar to you?
In this talk, we are going to see how we can promote creative thinking and apply it in our companies during 2023.
For an hour and a half, we will see how to launch profitable, feasible innovation processes that are truly innovative in our sector.