Connecting companies towards innovation

The SOMMOS connecta project aims to promote the innovative capacity and competitiveness of the business fabric through collaboration between companies and entities of the entrepreneurship ecosystem of the Valencian Community.

Listening to the experiences related to open innovation between long-standing companies and some emerging ones, offers a perspective very close to current reality. In which sectors there have been achievements, where the challenges and objectives are going and how to discover new applications that outline advances in the business fabric.

One of the business facets that need innovative involvement is customer relations, a specialty of Felipe García Rey. Although we are experiencing an unprecedented technological transformation and evolution, in the business world certain skills such as the development of customer experience are increasingly necessary.

Entities such as Harvard, Linkedin or Forbes recognize that knowing how to carry out the customer experience will be critical for any person who works for someone else, and regardless of the position they occupy and, of course, for anyone else who works for themselves... for the next 10 years!!

DATE AND PLACE: Thursday, September 21 at 09:30 a.m. in ADEIT

PRICE: free upon registration

CEEI Valencia initiative, promoted and financed by the Generalitat Valenciana, through the Valencian Institute of Business Competitiveness (IVACE), within its policy of supporting innovative entrepreneurship.

PROGRAM:

09:30 to 09:40 Opening of the day

09:40 to 10:40 Table of shared experiences about open innovation, between companies belonging to AJEV.

Listening to the experiences related to open innovation between long-standing companies and some emerging ones, offers a perspective very close to current reality. In which sectors there have been achievements, where the challenges and objectives are going and how to discover new applications that outline advances in the business fabric.

In this round table we will discover two pioneering companies in the construction sector: one with a long history such as Porcelanosa and another recently created: Viraje.

Through Blanca Peris, Manager of Porcelanosa Valencia and Raul Hinarejos, CEO of Viraje Arquitectura, we will learn very practical and real keys about innovation in the company. All this in a relaxed dialogue between both speakers that will not leave you indifferent.

10:40 to 11:40 Talk and group mentoring by Felipe García Rey. Sell...without selling

Knowing how to interact with customers is equivalent to 40% more income per person (Bain & Co.)

In the business world we have seen on countless occasions that it is no longer enough to have a good product or service: it is essential to know how to treat the customer and accompany them throughout the decision process.

We must also add that the customer experience is not only developed with external customers but with internal customers, that is, colleagues, managers, team, suppliers and any type of collaborator. “If you don't know how to sell your product/service or your own functions… prepare for a very uncertain future” (Felipe García)

Knowing how to generate an agreement, follow it correctly and achieve its achievement are parts of a process that, historically, is not taught to us in our formal education phase and it is, when we land in the business world, that we discover our shortcomings. This is where the “Sell… Without Selling” ® program focuses, which has achieved, and continues to do so, great results.

11:40 to 12:00 Networking

More information at CEEI .