The new campaign “Torrevieja is you” reflects the possibility of enjoying our city 365 days a year

The mayor of Torrevieja, Eduardo Dolón, together with the Councilor for Tourism, Rosario Martínez, have started FITUR 2024 by presenting the “Torrevieja Eres Tú” campaign, designed to offer a vision and experience of Torrevieja, both to visitors and residents, unique during all year. The provincial deputy for Culture of the Provincial Council of Alicante, Juan de Dios Navarro, was present. This innovative campaign aims to deseasonalize tourism and highlight the diversity of opportunities that Torrevieja offers in each season.

The spot seeks to convey the essence of Torrevieja as a vibrant and exciting tourist destination at any time of the year. The philosophy behind “Torrevieja Eres Tú” puts residents and tourists at the heart of the city, underscoring that each person is fundamental to the wealth and vitality of the municipality.

Main messages of the campaign:

1. Deseasonalization of Tourism : The “Torrevieja Eres Tú” campaign challenges the traditional seasonality of tourism, showing that Torrevieja is a destination with options and attractiveness 365 days a year.
2. Infinite options to enjoy: we highlight the diversity of plans and options available in Torrevieja, from sunny beaches to cultural experiences with international musicals, top quality gastronomy and leisure to satisfy your tastes.
3. The power of choice : in Torrevieja, you are the fundamental part of our city. The campaign emphasizes that each person has the power to choose how and when to enjoy our incredible municipality.

Unique experiences in Torrevieja:

The spot highlights the following:

Torrevieja is Sea : Immerse yourself in the crystal clear waters of our beaches and discover the beauty of the Mediterranean Sea.

Torrevieja is Gastronomy : Delight yourself with the diversity of flavors in our restaurants, where local and international cuisine merges to offer you unforgettable culinary experiences.

Torrevieja is Culture : Explore the diversity of cultural events in our city, from exhibitions, world-class musicals, theater and top-level art.

Torrevieja is Fun : festivals, music, water activities, leisure, marinas... Torrevieja offers emotional options for all fun lovers.

Torrevieja is Fiesta : Experience the joy and energy of our local festivities, which celebrate life and culture with vibrant, religious, traditional and colorful events.

Torrevieja is Nature: Discover the natural beauty that surrounds Torrevieja, from Natural Parks to picturesque trails that connect you with nature. That much appreciated and sought after moment of disconnection. Offline is the new luxury.

With “Torrevieja Eres Tú”, we want each person to experience the authentic diversity that defines our city. Whatever your preference, Torrevieja has something unique and special to offer each person who chooses us as their destination.

The mayor of Torrevieja, Eduardo Dolón, closes the presentation by stating that “Torrevieja looks forward to welcoming visitors and residents throughout the year, inviting you to discover and enjoy all the facets that make Torrevieja an unforgettable choice.”

#TorreviejaEresTú